Wednesday, January 28, 2009

What a Weekend!!

It's been over two months since my last post. Since that time, my business has had its ups and downs. December was a slow month for all of us, but January rocks and February is going to be even better!

First of all, we have three new members on our team:

Sara Bendler (mom-Lisa Wells)
Amy Riddle (mom-Dawn Kesler)
Lu Macnider (mom-me!)

All three have activated, so I will be giving each of them $25 in Free Product. Lisa will also get $25 in Free Product for signing up her new recruit, and Dawn will get $100 in Free Product as she was the winner of my recruiting contest. (When two of my daughters left Pure Romance, their daughters rolled up to me, leaving me a gap in my 2nd downline, which caused me to lose my Director level. As soon as Amy activated, I regained my Director level, and Dawn won the prize.) My next goal is to become a Senior Director, with a buying discount of 50%.

I also had an incredible weekend for parties. My Thursday party had over $500 in sales, with three possible recruits and one party booking. Friday night was only $200 in sales and no bookings and no recruit leads. Then came Saturday - my afternoon party (which was for a previous hostess who remembered me and called to book this party) had over $1,200 in sales, two bookings and one possible recruit. Saturday night was Lu Macnider's party (see new recruits above). This was a corporate lead, the 15 guests she expected turned out to be 32, one party was booked, the sales were $1,585 before Lu's order and, best of all - Lu earned her starter kit and has become a Pure Romance consultant! She has already placed her activating order, and I'm confident she will become one of the PR stars.

This time of year is the busiest for our industry. The holidays are over, winter is setting in and romance is in the air. Valentine's Day is our big holiday, and everyone wants a Pure Romance party. Remember, in order to increase your business you should be booking three more parties at every party - one to replace that party (breaking even); one to increase your bookings (getting ahead); and one for just in case one of the other two cancels (so you don't end up only breaking even). As you may have noticed from the previous post, I am not always successful at this, but I keep trying and so should you.

And don't forget to cross-sell in the ordering room. No one gets upset when the waitress asks if we want dessert - your customer won't be upset when you suggest a lubricant for her new toy. Or if she is already getting a lubricant and Come Clean, does she want an arousal cream? One of the biggest mistakes a new consultant makes is in not asking if your customer wants a toy. If one is not already marked on her order sheet, it does not mean she does not want one. It could mean she is on the fence and only needs a little prompting from you. Or it could mean she wants one but can't decide which one. If you don't ask her, she may forget she was planning on buying a toy, and you've lost a potential sale. Plus, once she gets a toy, she'll need lubricant and Come Clean.

If you suggest a product to a customer and she does not hesitate to add it to her order, suggest something else. As long as she readily adds items to her order, keep asking. She'll let you know when she needs to stop. At that point - DO NOT PUSH! Add up her order, take her money, thank her for her business, and ask if she would like to buy her next products at 35% off. The biggest buyers make some of the best consultants.

My goal for this blog is to post something every Monday, letting you know how my business went the previous weekend. To my daughters and granddaughters - please call or email me when you have done something for which you are proud. I'll be sure to mention it in this blog so that new recruits as well as seasoned consultants can see what a great business this is. And if you've had a bad party, tell me about that, too. Hopefully I will have some words of encouragement for you and help you see it in a new perspective so you can use what you've learned from it to grow your business.

Happy Selling!