Monday, February 23, 2009

Changing My Demo

This weekend I tried something different at one of my parties. First of all, I did not give the guests catalogs or order blanks. I wanted them to just listen to what I was saying, as I was educating them and not just selling products. I talked about how I became a consultant and why I chose Pure Romance, plus the SSS program and the Patty Brisben Foundation. Instead of showing the lotions first and the toys afterwards, I combined the two, mixing the clitoral vibrators, c-rings & sleeves, male stimulators and Mr. Dependable in with the lotions. Basically, what I did was talk about the stages of an intimate encounter and what products went with those stages - both lotions and toys.

I started with getting in the mood (games & foreplay products), relaxing with bath & massage aids, feeling desirable by looking good (beauty aids), then kickstarting with clitoral stimulators. I began with bullets in general and how they can be used on the vulva. I brought out my Wondrous Vulva Puppet to show it's parts and how they can be stimulated (including information about the g-spot). I talked about introducing toys in the bedroom and how a bullet can be used for his pleasure as well. I described how to take care of toys and then went on to show several clitoral stimulators. Then I talked about having fun and showed the playful lubricants (Sensations and Whipped) which led to talking about Super Stretch and c-ring toys. I talked about how c-ring toys help level the playing field by slowing him down and speeding her up. But she sometimes needs more help to get up to speed, so I showed the arousal creams. Next, I talked about how it is important for every woman to have an everyday lubricant as well as the playful ones, and showed those. When I talked about Pure Pleasure, I included a bit about anal sex and showed a couple of anal toys. From there I went to performance enhancers, then g-spot toys, vaginal vibrators and dual-action vibrators.

I felt I was able to keep their attention, the demo did not take any longer than my usual demo, and sales were good. The only part I need to improve upon is the games. Since they did not have lapboards or catalogs, I felt I could not play any games that required writing, which limits the games I play and eliminates ones that I really like. I'm sure I will come up with a solution to this minor problem.

Tuesday, February 10, 2009

2009 Goals

Here are my goals for 2009 and my progress towards them:

Advance to Sr. Director (12 daughters and 6 granddaughters) - only need four more daughters and three more granddaughters

Board of Directors (14 recruits and $65,000 retail for entire year) - need 13 more recruits and $55,067.50 retail

Trip to Hawaii (14 recruits and $40,000 by June 30) - need 13 more recruits and $30,067.50 retail

I am working with Tonya Grimes (http://www.tonyagrimes.com/) as a personal coach to help me with recruiting so I can make my goals.

Ups and Downs

This past weekend has been a series of ups and downs for me, as this business often is. It started Thursday night (the beginning of my party weekend) with a fundraiser party for the Tri Sigma sorority at Eastern Illinois University. This is the third year in a row that I have done this and it is one of my favorites. The chapter room (which is like a large living room) had 52 girls packed into it, mostly sitting on the floor. When I asked how many had been to this event in the past, about half raised their hands.

I conducted this party just like any other party, and these girls are some of the most attentive guests I can ask for at a party. Cassidy Johns, one of my PR daughters, shadowed me as a training exercise and she also helped put products on the guests hands and arms so it would not take as long. I am very appreciative of her help and I think she learned alot as she had only been to one other consultant's party. I encourage my team to shadow other consultants to get to know different styles, demos, etc.

While I was packing up my demo, three of the guests inquired about becoming a Consultant. I gave each of them my recruiting brochure and scheduled follow-up phone calls for the following Monday evening.

The ordering was done in a separate room, of course, but time was saved by several girls coming in at once (their choice), and when there was only one or two left in the ordering room, several more were sent in so that there was not the dead time in between customers placing their orders. 25 guests placed orders, with the party total being just over $1,000. I wrote a check to the sorority for $200 (20% of sales) to go into their charity fund, plus gave a couple of free products to the organizer of the event.

Friday night I did not have a party scheduled (no idea how that happened), but I had two on Saturday and one on Sunday. The two on Saturday were relatively small, with sales for the two totalling about $800. One thing was that at each of the parties, in the ordering room, at least one of the customers said to me they had been to Pure Romance parties before but never ordered anything because the consultant was dull and did not inspire them. So much for "these products sell themselves." Apparently they do not. If your sales are low and you think you could use a little more pep in your presentation, ask one of the more successful members of our team if you can shadow them at one of their parties and take notes. See how lively they are; notice how they interact with the guests; feel free to "steal" their jokes and demos. Although the sales were not great, I felt good because they liked me!

Another note about the second party. By the time the party was scheduled to start, there were only two guests present. They started calling others and I encouraged them to be positive. I told them they should not tell people to come because no one else is there - who would want to come to a dead party? I told them to talk about all the fun they were going to miss. I waited about an hour, by which time there were 12 guests. Although I didn't like the idea of waiting, I spent the time listening to the guests, joking with them, etc. If I had left without doing the party, not only would I have a very dissapointed hostess, but I would have lost out on a $500 party, so I am glad I stayed an kept a positive attitude.

The party on Sunday afternoon was a bachelorette party. When I arrived, everyone was already there and had been hitting the booze pretty hard. Plus they were all smoking. I started with the dirty ABC's game, followed by the game where they divide into two teams and create sexy lingerie out of plastic garbage bags, crepe paper, etc. In that game, it is always difficult for the bride to decide which design is better, so I changed it up and gave prizes to the two models instead of one of the teams. The game got them focussed, so I was able to conduct the party. At first alot of them were leaving the room, having conversations, etc. I just kept plowing through and after a bit they settled down and were quite attentive. I took the bride's wishlist into the ordering room, and most everybody bought her something. The party sales were over $1,000, with only eight guests ordering. One order alone was over $300 in products!

Monday evening I made my three phone calls to the potential recruits from the sorority party. Two said "no, maybe later" and I never reached the third. Later that evening, I got a call from a hostess whose party was several weeks ago. After the party, there were several outside orders, so I was able to send the hostess more free products. She called to ask what her actual party total was and when I added it up, it was over $900!! We were both amazed, and she asked for info on becoming a consultant.

Another typical weekend as a Pure Romance Consultant.

Monday, February 2, 2009

Another Monday

I had a lot of fun this weekend. I only had two parties, and both were over $400, but I booked three parties and have a recruit lead, so it is ok. Also, because my stock is very full right now, I only had two backorders to fill. I will wait until after next weekend (four parties) to place my order, but am borrowing the two items from one of my PR daughters so I can get them to the customers. If I wait and get them with my next order, they would still have gotten them withn the 7-10 business days I promised, but it would be tight and I'd prefer to give excellent customer service by sending them out early.

I'm continuing to promote my business everywhere I go. I now have a tri-fold recruiting brochure, which is easier to hand out than a whole packet. I still keep packets on hand for those who want more information, but for the waitresses, etc. a brochure is much easier to distribute and easier for them to digest.

I am still working with Tonya Grimes (www.tonyagrimes.com), a profesional coach, to help me grow my business. With her encouragement and advice, I am learning how to handle situations within my business and am passing on the ones that work for me to my team. She is also helping me with my e-newsletters so I can get the most "bang for my buck". Check out her website for products such as the CD "Gold Mine Recruiting". I am also listening to Karen Phelps (www.karenphelps.com ) on CD while driving to help me learn new ideas (and reinforce older ideas) on how to book parties and build my team. I highly recommend using yor driving time to listen to motivational CD's.

This coming weekend I have four parties booked. Thursday night is a sorority party, where they expect 40 or more women. I am having one of my newer team members come with me to help. I also want this to be a learning experience for her. Speaking of helpers, I booked a party Saturday night to be held as an open house at a bar. I think Saturday's hostess would make a great consultant, but she's not sure. I have asked her to help me at the open house. This way, she can see what I do without the nervousness of being a hostess. A bonus for her is that she wants one of our "luxury" toys but cannot afford it. Since this party will have been the third one booked from her party, I told her that if all three parties go well, she could have the toy at half-price, but if she helps me at this party, I'll give her an even bigger discount. I hope to be able to give it to her free for helping me - we'll just have to see how much I make at her three parties.

Wednesday, January 28, 2009

What a Weekend!!

It's been over two months since my last post. Since that time, my business has had its ups and downs. December was a slow month for all of us, but January rocks and February is going to be even better!

First of all, we have three new members on our team:

Sara Bendler (mom-Lisa Wells)
Amy Riddle (mom-Dawn Kesler)
Lu Macnider (mom-me!)

All three have activated, so I will be giving each of them $25 in Free Product. Lisa will also get $25 in Free Product for signing up her new recruit, and Dawn will get $100 in Free Product as she was the winner of my recruiting contest. (When two of my daughters left Pure Romance, their daughters rolled up to me, leaving me a gap in my 2nd downline, which caused me to lose my Director level. As soon as Amy activated, I regained my Director level, and Dawn won the prize.) My next goal is to become a Senior Director, with a buying discount of 50%.

I also had an incredible weekend for parties. My Thursday party had over $500 in sales, with three possible recruits and one party booking. Friday night was only $200 in sales and no bookings and no recruit leads. Then came Saturday - my afternoon party (which was for a previous hostess who remembered me and called to book this party) had over $1,200 in sales, two bookings and one possible recruit. Saturday night was Lu Macnider's party (see new recruits above). This was a corporate lead, the 15 guests she expected turned out to be 32, one party was booked, the sales were $1,585 before Lu's order and, best of all - Lu earned her starter kit and has become a Pure Romance consultant! She has already placed her activating order, and I'm confident she will become one of the PR stars.

This time of year is the busiest for our industry. The holidays are over, winter is setting in and romance is in the air. Valentine's Day is our big holiday, and everyone wants a Pure Romance party. Remember, in order to increase your business you should be booking three more parties at every party - one to replace that party (breaking even); one to increase your bookings (getting ahead); and one for just in case one of the other two cancels (so you don't end up only breaking even). As you may have noticed from the previous post, I am not always successful at this, but I keep trying and so should you.

And don't forget to cross-sell in the ordering room. No one gets upset when the waitress asks if we want dessert - your customer won't be upset when you suggest a lubricant for her new toy. Or if she is already getting a lubricant and Come Clean, does she want an arousal cream? One of the biggest mistakes a new consultant makes is in not asking if your customer wants a toy. If one is not already marked on her order sheet, it does not mean she does not want one. It could mean she is on the fence and only needs a little prompting from you. Or it could mean she wants one but can't decide which one. If you don't ask her, she may forget she was planning on buying a toy, and you've lost a potential sale. Plus, once she gets a toy, she'll need lubricant and Come Clean.

If you suggest a product to a customer and she does not hesitate to add it to her order, suggest something else. As long as she readily adds items to her order, keep asking. She'll let you know when she needs to stop. At that point - DO NOT PUSH! Add up her order, take her money, thank her for her business, and ask if she would like to buy her next products at 35% off. The biggest buyers make some of the best consultants.

My goal for this blog is to post something every Monday, letting you know how my business went the previous weekend. To my daughters and granddaughters - please call or email me when you have done something for which you are proud. I'll be sure to mention it in this blog so that new recruits as well as seasoned consultants can see what a great business this is. And if you've had a bad party, tell me about that, too. Hopefully I will have some words of encouragement for you and help you see it in a new perspective so you can use what you've learned from it to grow your business.

Happy Selling!

Tuesday, November 11, 2008

Two Weeks Condensed

It's hard to believe that after writing almost daily in this blog that I haven't written anything since Oct. 31st. Looking back on the last two weekends of parties, I see a pattern - my Friday night parties usually suck, my Saturday afternoon parties are pretty good, and my Saturday night parties have been above average. Is this just a coincidence? Unfortunately, this has meant not as much money coming in as I had planned. I'm dealing with that, hopeful that I will have a bunch of really good parties in the next few weeks to make up for it.

There are a lot of new consultants on my team, and at our team meeting last Sunday, it was only new consultants. For one reason of another, the more seasoned consultants could not be there. This was one meeting for which I was fully prepared, but we did wander from the agenda and it did not seem as cohesive as I had planned it to be. In the week before the meeting, I printed out the Online Consultant's Guide and made ten copies, which I put in ring binders, for my downline. The first two or three years I was a consultant, we were given the guide in printed form along with our planners, and I referred to it a lot. It is not as easy to use the online guide, and I wanted my downline to have easy access to all this information. In addition, I made up ten copies of documents about booking parties and hostess coaching, examples of holiday specials, and three large documents from Leslie Zay. Hopefully they will read them and use the information to grow their business. We also decided that we will discuss the consultant's guide at meetings. When I send the Evite for the meeting, I will designate the topics that will be discussed so that everyone can read them ahead of time and note any questions or comments they have.

I have been getting quite a few outside orders and referrals for parties. This is the second stream of income that Tonya Grimes describes. I've had about one order per week for the last several weeks. I am looking forward to when these will be more forthcoming.

Along those lines, I have a friend helping me catch up on entering email addresses so when I send my monthly sale flyer more women will get it. I got two orders from the last sale flyer and would have probably gotten more had it not been a 24-hr. sale. Or maybe not. I will do another one with gift packages next week, this time giving them a little longer to place their order. The reason the other one was for only 24 hours was that it coincided with a half-price, 24-hr. sale that Pure Romance was having.

I'd better stop now - I have hostess packets to compile and send out and hostess coaching calls to make. I have three parties again this weekend - I hope they're good one!

Thursday, October 30, 2008

And the weekend begins....

It is late Thursday night (actually, early Friday morning - but I've yet to get to bed) and I am procrastinating from cleaning all my toy demos for this weekend. I think I carry too many demos. I only show 12-14 at each party, and some of those vary from party to party, but there are still some toys I never demo. I think I am up to about 60-65 toys, and I have at least one in stock for every demo that I have. The demos take up two rifle cases, and I am trying to cut down on how much stuff I am dragging into the hostesses' homes. All my stock is now in four pink compact rolling carts (17" x 15" x 16") and my lotion demos fit into two small pink & black duffle/tool bags (16" x 6"). If I can get my toy demos into one gun case, then all I have left is my miscellaneous stuff, which I have yet to find the exact right container for. Plus my Las Vegas bag from convention in 2007, in which I carry my ordering room things, including hostess and recruit packets, clipboard case with calculator, calendar/planner, money bag and my purse. This bag stays with me in the front seat in case anything happens (like an accident) and I can only grab one thing. My business could probably survive the loss of stock and demos, but my calendar and my customers' order sheets are the lifeblood of my business, so they stay close at hand.

Tomorrow I am having lunch with my "oldest" daughter. I have had recruits come and go, but she is the first one who really stuck with it. She only does PR part-time as she has a full-time job and is going to school (how does she do it?), but she is often top in sales of my downline. I think she is an inspiration to her PR daughter, who seems to be following in Dawn's footsteps - attending more trainings, going to convention in March, recruiting.

Tonight was the debut party of one of my new recruits. There were about 15 women present to support her, and she did very well for her first party. She was nervous, but I could tell she had done a lot of prep work prior to the show. She knew what she was going to say every step along the way. She did not just learn her products; she planned her whole show. So even if words failed her at times, or she stumbled through an explanation, I knew she had the "right stuff" to become a good Pure Romance Consultant.

Tomorrow I am going to a PR Halloween party, and still need to come up with a costume. It has to be comfortable enough to wear to do my demo, and I want it to be fun. OMG! I have my Pink Ladies of Pure Romance hot pink and black 50's retro bowling shirt! Perfect! Maybe I can find a cheap pair of shoes that look like bowling shoes, and I'll be all set. Whew! That's one less thing to worry about.

I guess the toy cleaning will have to wait until after lunch tomorrow - I'm off to bed.